NEWM

Product Design: Mobile App & Web Application

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NEWM

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NEWM is an early-stage startup focused on creating a community-owned platform that connects artists with their supporters. It empowers artists by giving them a space to showcase their work, interact with fans, and receive direct support. The platform is remote-first, supported by a diverse marketing, finance, technology, and design team. As UX/UI Product Designer from November 2024 to June 2025, I led the design of NEWM's mobile app for iOS and Android (live in the iOS App Store). In addition to leading the mobile design, I managed NEWM's design system and collaborated closely with developers to streamline the handoff process and ensure a high-quality user experience.

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My Role

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  • User Researcher: I ran user research (secondary research, surveys, and six interviews) and co-hosted usability testing with UX researchers to develop personas and guide design iterations.
  • Product Design: My approach included conceptualization, sketching, design, and precise definition of each user experience or experiment.
  • User Testing: Used Figma to create prototypes and seamlessly present them to users. Received helpful feedback and added their suggestion to the final product. 
  • Copywriter: I proficiently convey my work and insights to the design community.
  • Prototyper: Created low- and high-fidelity prototypes in Figma, iterating on user feedback and presenting to the client.
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