NEWM Case Study

Startup

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NEWM is an early-stage startup focused on creating a community-owned platform that connects artists with their supporters. It empowers artists by giving them a space to showcase their work, interact with fans, and receive direct support. The platform is remote-first, supported by a diverse marketing, finance, technology, and design team. I own the mobile app designs for both iOS and Android—both of which are live and available in their respective app stores. In addition to leading the mobile design, I help manage our design system and collaborate closely with developers to streamline the handoff process and ensure a high-quality user experience.

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My Role

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  • User Researcher: I explored the importance of feedback collection, secondary research, and conducting interviews with five individuals.
  • Product Design: My approach included conceptualization, sketching, design, and precise definition of each user experience or experiment.
  • User Testing: Used Figma to create prototypes and seamlessly present them to users. Received helpful feedback and added their suggestion to the final product. 
  • Copywriter: I proficiently convey my work and insights to the design community.
  • Prototyper: Developed prototypes, then presented them to users using interactive features.